Creative copy to engage your audience and reflect your brand.

Copywriting, editing, content strategy and digital transformation.

Hi, I’m Carys.

I’m a multi-platform journalist, copywriter and digital editor with 15 years’ industry experience working for national magazines and major brands.

Formerly the group digital editor of BBC Countryfile and BBC Wildlife Magazines, I have a diverse writing background and have written extensively about the outdoors, health and fitness, science, the natural world and environment. I’ve also crafted commercial copy for affiliate, native and esolus newsletter campaigns, and managed social media for London Marathon Events. Take a look at samples of my work.

With a track record in achieving significant digital growth, I’m here to help you create impactful copy that resonates with your audience, tells your story and builds your brand.

I can help you transform your digital offerings with an effective data-driven creative content strategy. I offer full website audits and copywriting services to ensure your content is high quality and search engine optimised (SEO) to increase traffic to your website, get your content ranking on search and grow your audience.

If you have a project in mind that you’d like to discuss, please do drop me a line or connect on LinkedIn.

What I offer…

I am currently available for commissions and taking bookings for 2024.

More services

Words have the power to inspire, educate and influence minds. Whatever sector you’re in, quality writing will get better results with your target audience. If you need concise, informative and engaging multi-platform content then I can help.
Tone of voice and accuracy is key, so I take time to understand the brief fully to ensure copy is on point, reflects your brand and conveys your message effectively.
Understanding your target audience and brand goals is the first step towards creating a successful content strategy. Digital publishing is constantly evolving so it is vital to adapt to new trends. A clear, concise and well-thought out creative data-driven content strategy can transform your digital offerings. I specialise in creating digital-first content strategies which lead to digital transformation and audience growth.
Build brand authority and keep your audience engaged with helpful and inspiring content that is crafted using a data-driven strategy and SEO rich copy that draws on expert knowledge. I can help you stay up-to-date with Google algorithm updates and current SEO best practices.
A powerful tool in reaching more readers or customers, I can help you identify SEO opportunities through keyword research. After running a site audit, I can optimise your existing evergreen website content to improve its visibility on search engines and identify content gaps to drive organic traffic to your site.
In today’s fast-paced and interconnected digital world, social media is often the first-place people go for information and breaking news. Social media platforms are constantly evolving thanks to new technologies and trends. Keeping up with social media trends is key if you want to reach the widest audience possible and use it as a powerful tool to grow your brand. Building a trusted and loyal community is crucial to brand reputation.

Outdoors & nature

Most recently the group digital editor of BBC Countryfile and BBC Wildlife, I have written extensively about the outdoors and nature – mainly as I love being outside. From covering a bushcraft retreat in a remote Scottish forest to a traditional crafts trail in Dartmoor, I have travelled the length and breadth of the UK on assignments.

View portfolio

Health & fitness

Formerly, the online editor of Women’s Running UK and Women’s Cycling, I write a lot about health and fitness. A keen distance runner and cold water enthusiast, you’ll often find me in lycra. I also managed social media and produced copy for London Marathons Events where I gained insight into how major events come together.

Online

An experienced digital writer and editor, I cover news, features, list articles and gear reviews for a wide variety of websites, including Live Science, Active Traveller, BikeRadar, BBC Countryfile, the Guardian and Holland & Barrett.

Kind words…

Andrew Davies, Managing Director, Our Media

"Carys is an exceptionally talented and diligent digital editorial/content person who has always made a significant contribution to every project she has worked on.As well as being a versatile and gifted writer with a thorough grasp of SEO and digital trends, Carys is also a great person to have around (and we all know that is half the battle); universally popular with her team and the wider business.”
Danny Coyle, Chief Content Officer, Abbott World Marathon Majors

“Carys is a talented writer, highly organised editor and genuine team player. She has the all-round editorial skillset to be a valuable asset to any team she is a part of, and can be relied upon to deliver work of the highest quality.”
Marie Davies, executive coach and media director

“Carys is an amazing exceptionally skilled and talented Digital creator. Her understanding of data to then drive content-led strategies which in turn drive growth and engagement is her super power. In addition to this, she is a brilliant team player, hard working and puts the audience and brand at the heart of her outputs.”