I’m an NCTJ trained journalist, copywriter and digital editor with 15 years’ of media experience. I have written extensively about health and fitness, the outdoors, the natural world, science and the environment for brands such as; BBC Countryfile, BBC Wildlife, the Guardian, Runner’s World, Outdoor Fitness & Adventure, Explore Magazine, Live Science and Holland & Barrett.

Highly skilled in digital publishing, I have a proven track record in audience development and digital growth, and can create powerful data-driven creative content strategies which deliver results by using analytical tools such as Google Analytics, Google Search Console and Ahrefs to ensure website content ranks on the first page of search, and is fully search engine optimised (SEO).

Other skills include copywriting for email newsletter campaigns and social media management.

Most recently group digital editor of BBC Countryfile and BBC Wildlife, I retrained a traditionally print editorial team in digital skills, enabling the popular BBC brands to achieve record traffic figures and meet challenging commercial targets.

Away from the desk, I enjoy spending my free time hiking, running or wild swimming in the Somerset countryside and beyond.

If you have a project you’d like to discuss, please do drop me a line – or feel free to connect on LinkedIn.