What I do…
I am an NCTJ trained journalist, copywriter, digital editor and content strategist with 15 years’ of industry experience working for national magazines and organisations.
I have contributed to a wide variety of publications and am adept at writing for different audiences. I am also highly skilled in creating effective multi-platform content strategies and audience development.
I am passionate about producing original content that gets noticed in the ever-evolving digital landscape. From crafting copy to developing comprehensive digital content strategies, I can turn my hand to a variety of projects.
Copywriting
Words have the power to inspire, educate and influence minds. Whatever sector you’re in, quality writing will get better results with your target audience. If you need clear, concise and engaging multi-platform content then I can help.
An accredited NCTJ trained journalist, I am skilled in news writing, feature writing, interviews and case studies. Having worked for major brands across a variety of sectors, I am well versed in writing for different audiences across print and digital platforms. I provide a full range of copywriting services for editorial projects and commercial campaigns, and enjoy crafting multi-platform content.
Tone of voice and accuracy is key, so I take time to understand the brief fully to ensure copy is on point and written for the target audience.
Editing
With an eye for detail, I can edit your copy to ensure your content is free from factual errors, grammatically correct, and most importantly a good read. Skilled in InDesign, Photoshop and Content Management Systems (CMS), I can edit editorial or commercial copy for digital and print.
Digital content strategy
Understanding your target audience and brand goals is the first step towards creating a successful content strategy. A clear, concise and well-thought out content strategy can transform your digital offerings. I specialise in creating digital-first content strategies which lead to digital transformation and audience growth.
SEO optimisation and audience development
Search engine optimisation (SEO) is a powerful tool which can be used to reach more readers by using targeted keywords which are found by search engines. The latest Google algorithm update (October 2023) continues to prioritise ‘helpful content’ and the importance of high-quality and relevant content.
After running a site audit using analytical tools such as Google Search Console, Ahrefs and Moz, I can identify keywords and content gaps which can be used to optimise your existing evergreen website content and create new articles to improve its visibility on search engines and drive organic search traffic to your site. I can also provide regular reports and insights to help track performance.
It takes time for content to rank on search but the sooner you get started, the sooner you will see results.
Social media management
In today’s fast-paced and interconnected digital world, social media is often the first-place people go for information and breaking news. Social media platforms are constantly evolving thanks to new technologies, such as AI and algorithm updates. Keeping up with social media trends is key if you want to reach the widest audience possible and use it as a powerful tool to grow your brand. Building a trusted and loyal community is crucial to brand reputation.
As a social media manager for London Marathon Events and World Marathon Majors, I developed successful strategies which helped bring these world-class events to a global audience.
I can help you create an effective social media strategy to grow your audience and advise on content planning and scheduling tools.
What do I charge?
Costs depend on the complexity of the brief and how long the project is estimated to take. I offer a fair day rate, and am happy to do in-house work such as holiday cover or staff training. Once I agree a project and a brief, I will work to your timeframe and ensure the work is completed to a high standard. I always allow time at the end of a project for any tweaks or edits if needed.
Got a project in mind? Why not get in touch to discuss.